Loyalty,
made human.

Loyalty programmes that grow & nurture your customers.

see what Circle could do for you

At Circle, we believe loyalty was never really about points…

It was always
about people.

People sitting at a table looking over business notes together collaboratively, just like the way Circle approaches loyalty with businesses collaboratively.
Team members looking together at a computer screen over loyalty data.
Two people walking across the street holding bright coloured umbrellas.

For almost forty years, New Zealand businesses have trusted us to turn customers into relationships that thrive.

A good loyalty programme does real work: it helps get you paid on time, keeps the customers you've won, grows what each one spends, and shifts the behaviour you want more of.

Your customers don't move in a straight line. Neither should your loyalty programme.

The Circle Loyalty Flywheel explaining Circle's Loyalty framework.

Every time a customer comes back, we learn something. Circle turns that precious data into the next reason for them to return.

start here
A Circle Loyalty diagram showing over 640 million plus loyalty points redeemed by their members so far.

Grow from the customers you already have

You worked hard to get your customers to choose you, we design and manage your loyalty programme to make sure they choose you every time.

learn more
An image showing an example of the Circle Loyalty staff facing dashboard.

See what your customers are about to do next.

Loyalty generates a lot of data. You see data, we see opportunities. We let you know what it all means - who's coming back, who's quietly slipping away, and what to do about it. The numbers are about people.

learn more
A Circle loyalty image depicting a man rolling an orange circle into a cluster of green circles.

Join a team where your growth is the goal.

Running a business can feel isolating. It shouldn't. When you work with Circle, you get people in your corner. A real person picks up when you call, strategists who know your business by name, not a ticket number. And you join a wider circle: a network of businesses, shared knowledge, and support you couldn't build on your own.

You don't go it alone. That's the whole point.

let's talk

Trusted by businesses you know:

  • The Service Foods Logo
  • The ITM logo.
  • The ANZ logo
  • The Panasonic logo
  • Colgate Palmolive Logo
  • Waste Management Logo
  • Methven Plumbing Logo
  • Donaghys Crop logo
  • Wattyl Logo
The birds eye view of a man sitting down on one seat in a grandstand full of green seats representing Circle's small business loyalty offering.

For smaller
business

Loyalty, made simple and accessible. A branded programme that's fast to set up, easy to run, with real support behind you, and no enterprise budget required.

for SMEs
A side profile image of rows of people walking along the side walk, depicting Circles bigger business loyalty offering.

Bespoke loyalty programmes, tailored to your goals, built around your customers, and run for you day to day by a team who knows and understands your business.

For bigger
business

for enterprise

Where we
came from

OUR BEGINNINGS

A black and white image of a church within the city of Christchurch, NZ the home of Circle Loyalty.
A sunset image of the Auckland CBD.
A soft focus image of a woman walking down the street holding an umbrella.
The Circle Loyalty Circle Brandmark.
The Circle Loyalty Circle Brandmark.

We started as Incentive Motivation, almost forty years ago, building customer and B2B loyalty programmes for some of New Zealand's most well known brands. We know what actually works and what needed to change in the industry. Today we’re Circle: same people first experience, new name, looking firmly forward.


Discover our story >

An image of a business lobby area that Circle Loyalty work with.

WHAT CLIENTS SAY:

The Green Boutique

“We've been working with Circle Loyalty for about 10 years, and our experience has been fantastic throughout. Their team is professional, responsive, and genuinely committed to delivering great results. They make the entire process straightforward and are always willing to go the extra mile to ensure everything runs smoothly.

Their communication is excellent, and they consistently deliver on what they promise. We would highly recommend Circle to any business looking for a reliable and knowledgeable rewards and loyalty partner.”

Melissa Stocker
Director
The Green Boutique

Two of the Freeman Roofing team lifting roofing materials off the back of a work ute.

Freeman Roofing

“From the outset, the team at Circle demonstrated genuine care, curiosity, and understanding of what Freeman Roofing wanted to create for our customers.

‘Steelpoints’ was never intended to be a generic, off-the-shelf loyalty programme. We wanted to build something more boutique and carefully crafted, tailored specifically to the needs of our customers, including how they wanted to use their points, how they wanted to transact, and what would make the programme genuinely valuable to them. Circle took the time to understand that vision and helped bring it to life through an online portal that is simple, practical, data-driven and customer-focused. Their team has been responsive, thoughtful, and committed to ensuring the platform supports both our business and our customers in the right way. The result is a loyalty programme that feels aligned with who we are as a business and the relationships we value with our customers.”

Dallas Spence
General Manager – Operations
Freeman Roofing

Ready, set, grow.

Join Circle to gain more than an exceptional loyalty programme. We’ll connect you to a network: referrals, shared knowledge, and offers for your team and customers you couldn't get on your own. Loyalty gets you in the door. Circle is why you stay.

let's start a conversation