Privacy Policy

Last updated: 2026

Circle Loyalty is committed to protecting your privacy. This policy explains what personal information we collect through this website, how we use it, and your rights under the New Zealand Privacy Act 2020.

We keep this in plain language, because that's how we work.

What we collect

When you fill in a form on this site, we collect the information you give us. Depending on the form, that may include:

  • Your name and business name

  • Your email address and phone number

  • Information about your business - such as your industry, whether you already run a loyalty programme, how many customers would be on your programme, or the products you supply

  • Anything else you choose to tell us in your message

When you browse this site, we collect standard analytics information through Google Analytics, such as:

  • The pages you visit and how long you spend on them

  • The device, browser, and general location (city/region level) you're browsing from

  • How you found us (for example, via a search engine or a link)

This analytics information is aggregated and doesn't identify you personally. Google Analytics uses cookies to collect it - see "Cookies" below.

This website is built on Squarespace, which may also collect technical information (such as IP addresses) needed to deliver and secure the site. You can read Squarespace's privacy policy at squarespace.com/privacy.

How we use your information

We use the information you give us to:

  • Respond to your enquiry and get the right person in touch with you

  • Have a conversation about working together, supplying to Circle, or supporting you as an existing client

  • Improve our website and understand how people use it (analytics)

We will not sell your information, add you to a marketing list without your consent, or share your details with third parties for their own marketing.

Who we share it with

We only share your information where needed to run our business:

  • Squarespace - hosts this website and processes form submissions

  • Google Analytics - provides aggregated website analytics

  • Email and business systems we use to manage enquiries and client relationships

Some of these providers store information on servers outside New Zealand (including in the United States). Where that happens, we take reasonable steps to ensure your information is protected to standards comparable to the Privacy Act 2020.

We may also disclose information if required by law.

Cookies

This site uses cookies (small files stored on your device) for analytics and to make the site work properly. You can disable cookies in your browser settings, or opt out of Google Analytics specifically using Google's browser add-on (tools.google.com/dlpage/gaoptout). The site will still work if you do.

How long we keep it

We keep enquiry information for as long as we need it to respond to you and manage our relationship with you, and then securely delete it. Analytics data is retained according to our Google Analytics settings.

Your rights

Under the Privacy Act 2020, you have the right to:

  • Ask us what personal information we hold about you

  • Ask us to correct it if it's wrong

To do either, contact us at hello@circleloyalty.co.nz and we'll respond promptly.

If you're not satisfied with how we've handled your information, you can complain to the Office of the Privacy Commissioner at privacy.org.nz.

Changes to this policy

We may update this policy from time to time. The date at the top tells you when it was last changed. Significant changes will be flagged on this page.

Contact us

Questions about privacy? Contact us:

Circle Loyalty,
hello@circleloyalty.co.nz